5 Reasons Why Custom Explainer Videos Are Game Changers

Why Custom Explainer Videos Are Effective

Custom explainer videos are designed to simplify complex concepts and present them in a digestible, engaging format. The key word here is “custom”—every element is tailored to fit a brand’s specific needs, audience, and goals.

Think about it: when was the last time you read through a long technical guide? Chances are, you skimmed or gave up halfway through. Now imagine that same information presented as a vibrant, animated video with a clear narrative and relatable visuals. It’s a game-changer.

Here’s an example. A SaaS company specializing in data analytics struggled to explain its product’s value to non-technical audiences. After investing in a custom explainer video, they saw a 40% increase in engagement and a noticeable uptick in customer inquiries. Why? Because the video broke down their complex offering into relatable scenarios, making it easy for potential clients to see the value.

Key Elements of Effective Custom Explainer Videos

Not all explainer videos are created equal. The most impactful ones share common elements that set them apart:

1. Compelling Storytelling

Great explainer videos tell a story. They don’t just list features; they focus on the problem, the solution, and the transformation. For instance, a healthcare startup might showcase how their app saves users time and improves patient outcomes by following the journey of one character.

2. Tailored Visuals

Custom animations and visuals ensure the video resonates with your target audience. Whether it’s sleek graphics for a tech-savvy crowd or playful illustrations for a family-oriented product, the visual style matters.

3. Professional Voiceover

The voiceover can make or break your video. A conversational tone can build trust, while a stiff delivery might alienate viewers. Many successful explainer videos invest in professional voiceover talent that matches the brand’s tone—friendly, authoritative, or quirky.

4. Concise Messaging

Attention spans are short. A well-crafted explainer video delivers its message in 60–90 seconds, ensuring viewers stay engaged from start to finish.

5. Call to Action (CTA)

Every explainer video needs a clear next step. Whether it’s signing up for a free trial or visiting a website, the CTA guides viewers towards taking action.

Benefits for Software as a Service (SaaS) Businesses

For SaaS companies, custom explainer videos are particularly impactful. Here’s why:

1. Simplifying Complex Concepts

SaaS products often involve intricate workflows or technical jargon. Custom explainer videos distill these complexities into simple, relatable narratives, bridging the gap between technical teams and end-users.

2. Boosting Customer Acquisition

Explainer videos are proven to increase conversion rates. According to a recent study, landing pages with videos see an 80% higher conversion rate than those without. For SaaS businesses, this translates into more sign-ups and subscribers.

3. Enhancing Brand Trust

A professionally made video signals that your brand invests in quality. It’s a subtle yet powerful way to build credibility with potential clients.

4. Improving Onboarding

Once customers sign up, explainer videos can make the onboarding process seamless. Imagine a new user navigating your platform with a step-by-step video guide rather than a dense PDF manual. It’s a no-brainer.

5. Boosting Retention

Videos don’t just attract new customers; they keep existing ones engaged. Regularly updated explainer videos can highlight new features, ensuring your user base stays informed and excited about your product.

Also Read: How To Make Engaging Explainer Videos That Sell

Types of Custom Explainer Videos

Explainer videos come in various styles, each suited to different purposes:

1. Animated Explainer Videos

Animated explainer videos are the most popular types, featuring colorful visuals, smooth transitions, and engaging characters. Perfect for SaaS businesses aiming to present abstract concepts like “cloud-based solutions” or “AI algorithms.”

2. Whiteboard Videos

Simple yet effective, whiteboard videos mimic a hand drawing illustrations on a whiteboard. They’re ideal for educational content or when you want to emphasize step-by-step processes.

3. Live-Action Videos

Sometimes, the human touch is essential. Live-action explainer videos feature real people—perhaps your team members or happy customers—to build trust and relatability.

4. 3D Animation Videos

For products requiring detailed visualization, like hardware or complex software interfaces, 3D animation can provide an in-depth view while maintaining viewer engagement.

5. Typography Videos

Words come to life in typography videos. These are great for emphasizing statistics or when your message is heavily text-driven.

Engagement and Viewer Retention Strategies

Creating a custom explainer video is only half the battle; the other half is ensuring it captures attention and drives action. Here are some strategies:

1. Hook Your Audience Early

The first few seconds are crucial. Start with a question, a bold statement, or an intriguing visual to grab attention. For example, “What if you could cut your customer onboarding time in half?”

2. Use Emotional Appeal

People connect with emotions. A video that makes viewers laugh, feel inspired, or even a little nostalgic will stick with them.

3. Optimize for Mobile

Most people watch videos on their phones. Ensure your explainer video looks great on small screens and loads quickly.

4. Leverage Social Proof

Incorporate customer testimonials or user success stories. Seeing real-world results builds trust and encourages action.

5. Distribute Strategically

Your explainer video needs to be seen. Embed it on your website, share it on social media, and include it in email campaigns. The more touchpoints, the better.

Conclusion

Custom explainer videos are more than just a trendy marketing tool—they’re a strategic asset that can transform how your business communicates with its audience. From simplifying complex concepts to boosting customer engagement and retention, these videos offer unparalleled value. By leveraging tailored storytelling, professional visuals, and a clear call to action, your brand can stand out in a crowded digital landscape and drive meaningful results.

About Motion Marvels

Motion Marvels specializes in creating custom explainer videos tailored for Software as a Service (SaaS) businesses. Their comprehensive service includes scriptwriting, animation, voiceover, and video editing—everything needed to craft a compelling visual story. Motion Marvel’s expertise lies in simplifying complex ideas into engaging, relatable content that boosts brand awareness and drives customer acquisition. Whether you’re launching a new product or refining your marketing strategy, Motion Marvels helps you stand out in a crowded digital landscape.